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👉 Click the image above to book now and immerse yourself in the magic of costume creation!
The vouchers are open-ended, allowing flexibility for the recipient. To book, they simply email gerald@dsi-london.com to choose a suitable tour date—available every first Tuesday of the month and selected Saturdays at 2 PM.
Looking for a unique and memorable event? Our External Behind the Seams tour brings the magic of performance wear directly to you! Perfect for theatres, guildhalls, universities, leisure parks, clubs, and more, this portable experience offers entertainment and insight like no other.
What to Expect:
Ideal for:
Booking Details:
For inquiries and bookings, email us at Behindtheseams@dsi-london.com. Let us bring the creativity and charm of costume-making to your doorstep!
The Behind the Seams Tour is an exclusive, two-hour experience that offers a rare glimpse into the artistry and craftsmanship behind world-class performance wear. Hosted at DSI London’s South London headquarters, this immersive tour showcases how dazzling costumes, including those seen on Strictly Come Dancing, are brought to life.
Whether you’re a Strictly fan, a fashion enthusiast, or part of a school, Women’s Institute, crafting club, or corporate group, this tour offers inspiration and entertainment for all.
Join a public tour every first Tuesday of the month or selected Saturdays at 2 PM. Private group tours and external tours at your location are also available, making it perfect for tailored outings.
Looking for a unique present? Purchase our open-ended vouchers and let your loved ones book a date that suits them.
Discover the heart of costume production in the vibrant setting of South London—a true celebration of creativity, precision, and the magic of performance wear.
Your experience begins with a champagne reception, followed by an engaging talk in our dedicated showroom. Here, we’ll share the story of our origins, how we became one of London’s largest performance wear manufacturers, and our exciting collaborations with the iconic Strictly Come Dancing. You’ll also gain insights into the intricate production process behind each show-stopping creation.
Next, you’ll embark on a guided walkthrough of our vibrant production facilities, where the magic happens:
Throughout the tour, our team is on hand to answer your questions, share anecdotes, and delve deeper into any topic that sparks your interest. To wrap up the experience, you might even get the chance to try on one of our original dresses and feel the magic of a spin and whirl.
Allow approximately two hours for this unforgettable experience.
Unit 13, Progress Business Park, Progress Way, Croydon, Surrey CR0 4XD.
Located in South London, our studio is a proud testament to the Made in London ethos, offering an exclusive glimpse into the heart of performance wear creation.
How to Find Us:
Parking:
We offer a dedicated car park with ample space for cars and buses.
Contact Us:
Experience the creative buzz of London’s largest performance wear manufacturer—right here in Croydon.
Originally designed for Strictly Come Dancing fans, the Behind the Seams tour has evolved into a dynamic educational experience, showcasing DSI London as a leading UK couture fashion house. Students will gain valuable insights into:
For university and educational group bookings, we offer an extended 30-minute Question and Answer session, providing an in-depth look into the world of costume production and career guidance for budding industry professionals.
Details:
This extended educational tour is an inspiring and practical resource for students passionate about fashion, costume production, and creative industries.
Welcome Reception
Begin your visit in style with a choice of Prosecco or a refreshing soft drink, setting the stage for an immersive and inspiring experience.
Craftsmanship Unveiled
Delve into the meticulous artistry that brings performance costumes to life. From dazzling Ballroom & Latin dresses to costumes featured in Strictly Come Dancing, world-class dance events, cruise performances, West End shows, and blockbuster films, you’ll gain an in-depth understanding of the skill and passion behind every creation.
Industry Insights
Learn about the unique challenges faced by the UK production industry, including meeting the tight deadlines required for high-profile productions. Understand how our South London studio, a proud beacon of Made in London excellence, continues to thrive.
Interactive Q&A
Ask questions throughout the tour, whether you're curious about design techniques, the evolution of costume trends, or the secrets behind our most iconic creations.
Showroom & Production Tour
Conclude your visit with a captivating walkthrough of our facilities:
A Hands-On Experience
As a grand finale, enjoy the rare opportunity to try on original dresses and feel the magic of a spin and whirl in costumes that have graced stages and screens worldwide.
Don’t miss this exclusive opportunity to explore the artistry, creativity, and dedication that define DSI London. We can’t wait to share our world with you!
The tour lasts approximately 2 hours.
Is there parking?
Yes, parking is available in our dedicated car park on Saturdays. On weekdays, parking is more limited. Alternatively, Lidl nearby offers up to 3 hours of free parking.
Are there food facilities?
No, but we recommend visiting the Valley Retail & Leisure Park, located just 1 mile away, or nearby options like Starbucks or the TK Maxx café on Purley Way.
Can we take pictures?
Yes, you’re welcome to take pictures in the showroom and stock rooms, but photography is not permitted in the production rooms.
What’s the nearest mode of public transport?
What time does the tour start?
Public tours begin at 2 PM. Private tour times will be arranged directly with a member of staff.
What time should we arrive?
Please arrive 15 minutes prior to your booking to ensure a prompt start.
Is there disability access?
There are some staircases within the building, and we advise that this tour may not be suitable for visitors with limited mobility. Please contact us for more details.
Can I refund, exchange, or rebook my tickets?
While we are unable to offer refunds due to the high volume of bookings, we can postpone your tour to a later date if you are unable to attend.
What does the tour entail?
The tour includes an engaging talk about our history and processes, as well as a guided walkthrough of our production facilities.
Can children join the tour?
Yes, children are welcome, but we recommend the experience for ages 10 and up due to the level of detail in the presentations.
Can I book a private group tour?
Yes! We offer private group tours for up to 33 people, with flexible scheduling. For larger groups, the experience can be split into two sessions.
Do you offer external tours?
Yes, we can bring the Behind the Seams experience to your location! Please email us at Behindtheseams@dsi-london.com for more information.
CLICK HERE to book your tour
Curious about what awaits you on the Behind the Seams tour? Click on the image above to watch a glimpse of the magic in action!
This short video captures the essence of what makes DSI London’s Behind the Seams tour a must-visit for fashion lovers, sewing enthusiasts, and anyone fascinated by costume production.
👉 Click the image above and take your first step into the world of Behind the Seams!
Tour Dates:
Secure your place today and experience the magic of costume-making at its finest.
👉 Book now at https://dsi-london.com/shop/behind-the-seams-tour/327.
Spaces are limited—don’t miss out on this one-of-a-kind London fashion tour!
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