"BEHIND THE SEAMS TOUR"

Step Inside London’s Premier Performance Wear Studio – Behind the Seams Tour

Discover the artistry and craftsmanship behind world-renowned performance wear, proudly Made in London. From costumes featured in iconic West End productions like Moulin Rouge and Starlight Express, to Ballroom and Latin dresses worn on the nation’s favorite dancing show Strictly Come Dancing, and bespoke creations for the Royal Ballet & Opera, our work brings stories to life.

Join our Behind the Seams tour, where you’ll witness firsthand the magic of costume production. Perfect for fashion lovers, Strictly fans, hobby machinists, and anyone intrigued by the art of sewing, this unique experience offers an exclusive look at our bustling South London studio.

Open Tours:

  • When: Most Saturdays and the first Tuesday of each month at 2 PM
  • Duration: Approximately 2 hours
  • Tickets: £30 per person

We also cater to custom group bookings, making it an ideal outing for schools, universities, Women’s Institutes, and sewing enthusiasts.

Immerse yourself in a world of design, craftsmanship, and creativity. Book your tour now on our website or email us at behindtheseams@dsi-london.com.

Discover the stories stitched into every costume—only on the Behind the Seams tour.

Book Your Behind the Seams Tour Now

Click the image above to secure your spot on the Behind the Seams tour . Price : £30.00 per person Tour Times for Individuals : The first Tuesday of every month at 2 PM . Selected Saturdays are also available at 2pm—these dates will be highlighted in white on the booking form. Please ensure you save or print your order confirmation as proof of payment. 👉 Click the image above to book now and immerse yourself in the magic of costume creation!
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Behind the Seams Vouchers

Give the Gift of Behind the Seams – Purchase a Tour Voucher Looking for the perfect gift for a Strictly fan or anyone fascinated by the art of costume production? Our Behind the Seams vouchers are the ultimate present! How to Purchase a Voucher Click above image Enter the number of vouchers you’d like to purchase. Once payment is complete, we’ll send the vouchers to your address. How to Redeem The vouchers are open-ended , allowing flexibility for the recipient. To book, they simply email gerald@dsi-london.com to choose a suitable tour date—available every first Tuesday of the month and selected Saturdays at 2 PM .
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Group Bookings

Group Bookings – A Unique Experience for Your Organization Looking for a truly unique fashion tour in London ? Our Behind the Seams group tours are perfect for Women’s Institutes, fashion schools and universities, craft clubs, and even corporate team bonding exercises. With a focus on creativity and craftsmanship, this is a one-of-a-kind outing sure to inspire and delight. Booking Details : Days available : Monday, Wednesday, Thursday, or Friday Times : 11 AM or 2 PM Group size : Up to 33 people per tour. For larger groups (up to 60), we split the experience—half enjoying an engaging talk in a designated room while the other explores our production areas. Practical Information : Deposit : A 50% deposit is required upon booking. Convenient for groups : Buses are welcome, and parking space is available for their use during the visit. Contact us : Email carole@dsi-london.com or gerald@dsi-london.com , or call our office at 020 8664 8188 to secure your group’s spot. Discover the art of costume-making and experience firsthand the magic of performance wear production. Whether you're planning a school outing, a crafting club visit, or a corporate team day, our tours promise a memorable and inspiring adventure for everyone.
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External Behind the Seams Tours

Bring the Behind the Seams Experience to Your Venue Looking for a unique and memorable event? Our External Behind the Seams tour brings the magic of performance wear directly to you! Perfect for theatres, guildhalls, universities, leisure parks, clubs, and more, this portable experience offers entertainment and insight like no other. What to Expect: A curated selection of dazzling dresses, including some as seen on Strictly Come Dancing . Interactive opportunities to try on the costumes , sparking excitement and engagement among attendees. An in-depth look at the artistry, craftsmanship, and stories behind each piece, identical to our in-house tours. Ideal for : Women’s Institutes Needle and hobby craft clubs Fashion enthusiasts Clubs and organizations looking to entertain and inspire Booking Details : Price : Starting at £825 + VAT + travel expenses (subject to location and audience size). Flexible scheduling : We adapt to your event’s specific timing and requirements. For inquiries and bookings, email us at Behindtheseams@dsi-london.com . Let us bring the creativity and charm of costume-making to your doorstep!
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What is the Behind the Seams Tour?

Learn more about the dresses and costumes as seen on "Strictly Come Dancing", the real stars of the show! How long we have to make the dresses, explaining the process from initial design, from award winning costume designer Vicky Gill, to final rhinestone and the specifics of any performance dress. Also learn how we came into making all the Strictly costumes, why we love and fear it and let us share a few sparking stories and hidden secrets  "Behind the Seams".
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How Long Does the Behind the Seams Tour Take?

The Behind the Seams tour is a two-hour immersive journey through the heart of our bustling South London studio. Your experience begins with a champagne reception , followed by an engaging talk in our dedicated showroom. Here, we’ll share the story of our origins, how we became one of London’s largest performance wear manufacturers, and our exciting collaborations with the iconic Strictly Come Dancing . You’ll also gain insights into the intricate production process behind each show-stopping creation. Next, you’ll embark on a guided walkthrough of our vibrant production facilities, where the magic happens: Witness the artistry of dressmaking in action. Explore the mesmerizing crystallizing section, where garments are adorned with sparkling embellishments. Visit our stockroom—a kaleidoscope of bright, shimmering fabrics sure to inspire awe. Throughout the tour, our team is on hand to answer your questions, share anecdotes, and delve deeper into any topic that sparks your interest. To wrap up the experience, you might even get the chance to try on one of our original dresses and feel the magic of a spin and whirl. Allow approximately two hours for this unforgettable experience.
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Where is the Behind the Seams Tour Held?

The Behind the Seams tour takes place at our DSI London headquarters: Unit 13, Progress Business Park, Progress Way, Croydon, Surrey CR0 4XD . Located in South London , our studio is a proud testament to the Made in London ethos, offering an exclusive glimpse into the heart of performance wear creation. How to Find Us : By Tram : Waddon Marsh is a train station on the Tramlink route from East Croydon to Wimbledon . By Foot from Waddon Marsh : Upon arriving at Waddon Marsh, head towards Sainsbury’s. Walk alongside Sainsbury’s, passing the petrol station, until you reach Commerce Way (located between Sainsbury’s petrol station and TK Maxx). Cross the main road (A23 - Purley Way) and continue straight, keeping Lidl on your left. After approximately 150m, turn right into Progress Way. DSI London is the corner building, with the entrance to the Industrial Estate located 200m further along Progress Way. Parking : We offer a dedicated car park with ample space for cars and buses. Contact Us : Telephone: 020 8664 8188 Email: behindtheseams@dsi-london.com Experience the creative buzz of London’s largest performance wear manufacturer—right here in Croydon.
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Tour Highlights – Explore the Magic Behind the Seams

Embark on an exclusive journey into the fascinating world of costume production at DSI London. Perfect for fashion enthusiasts, crafting clubs, Women’s Institutes, universities, and corporate groups, our tour offers an unforgettable experience. Welcome Reception Begin your visit in style with a choice of Prosecco or a refreshing soft drink, setting the stage for an immersive and inspiring experience. Craftsmanship Unveiled Delve into the meticulous artistry that brings performance costumes to life. From dazzling Ballroom & Latin dresses to costumes featured in Strictly Come Dancing , world-class dance events, cruise performances, West End shows, and blockbuster films, you’ll gain an in-depth understanding of the skill and passion behind every creation. Industry Insights Learn about the unique challenges faced by the UK production industry, including meeting the tight deadlines required for high-profile productions. Understand how our South London studio , a proud beacon of Made in London excellence, continues to thrive. Interactive Q&A Ask questions throughout the tour, whether you're curious about design techniques, the evolution of costume trends, or the secrets behind our most iconic creations. Showroom & Production Tour Conclude your visit with a captivating walkthrough of our facilities: Showroom : See our history and highlights up close. Stockroom : Marvel at the kaleidoscope of vibrant fabrics and sparkling embellishments. Production Areas : Experience the buzz of our team at work, including the “magic” crystallizing section where garments are transformed into show-stopping masterpieces. A Hands-On Experience As a grand finale, enjoy the rare opportunity to try on original dresses and feel the magic of a spin and whirl in costumes that have graced stages and screens worldwide. Don’t miss this exclusive opportunity to explore the artistry, creativity, and dedication that define DSI London. We can’t wait to share our world with you!
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Frequently Asked Questions

Click on the image above for rfrquently asked questions
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Customers Reviews

Click on image to read some reviews of our Behind the Seams Tour.
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Watch our Video Promo

Experience the Glamour and Craftsmanship – Watch the Behind the Seams Promo! Click on the image above to watch this captivating video featuring our wonderful model showcasing two of our exquisite Ballroom dresses . Witness the striking contrast between the elegance of the gowns and the bustling energy of our showroom and production facilities . Walk alongside our stunning model as she brings glamour to the very heart of where creativity meets precision. Get an exclusive peek into the magic behind the scenes, where iconic costumes for film, theatre, and dance come to life. This unique journey offers a glimpse of what you can experience on our Behind the Seams tour . 👉 Click the image above to watch and step into our world of artistry and innovation!
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Watch Our Behind the Seams Video!

Step Inside the Magic – Watch Our Behind the Seams Video! Curious about what awaits you on the Behind the Seams tour ? Click on the image above to watch a glimpse of the magic in action! See one of our breathtaking Ballroom and Latin dresses , as featured on Strictly Come Dancing , discussed in intricate detail. Hear exclusive insights from our team about the artistry, precision, and passion behind every creation. Experience the buzz and excitement that make our tours so unforgettable. This short video captures the essence of what makes DSI London’s Behind the Seams tour a must-visit for fashion lovers, sewing enthusiasts, and anyone fascinated by costume production. 👉 Click the image above and take your first step into the world of Behind the Seams!
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New Dates to June 2025

Now Booking – Behind the Seams Tours Through June 2025! Due to overwhelming demand, we’re thrilled to extend the availability of our popular Behind the Seams tours through June 2025 ! This exclusive opportunity offers a firsthand glimpse into the artistry, craftsmanship, and dedication that define our performance wear. Tour Dates : When : First Tuesday of every month and most Saturdays at 2 PM Duration : Approximately 2 hours Secure your place today and experience the magic of costume-making at its finest. 👉 Book now at https://dsi-london.com/shop/behind-the-seams-tour/327 . Spaces are limited—don’t miss out on this one-of-a-kind London fashion tour!
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