Pride of London

8th July 2024

Embracing all diversities and aligning with our all-inclusive policy, we are thrilled to announce that a DSI London costume was featured in the recent Pride in London parade on June 29th. David Waddington, Creative Director for the World of Waddington, eloquently captured the essence of the event and his involvement:
"Mister Sunshine, a performance and entertainment character, represented the World of Waddington at Pride in London on June 29th, 2024. Pride in London is the UK’s largest and most diverse Pride event, which provides a platform for LGBTQ+ people to express themselves creatively and celebrate their identity. Their events are open to people of all races, faiths, abilities, sexualities, and genders, including straight and cis allies. Mister Sunshine appeared alongside Arts Outburst, a combined arts organisation that is part of Arts Council England’s National Portfolio, and Kinetika, an internationally renowned company providing bespoke large-scale hand-painted silk flags for outdoor events.
I was delighted to showcase Mister Sunshine at Pride in London, in the character’s costume produced by DSI London. Mister Sunshine represents colour, light, and positivity, aiming to inspire us all to fill the world with sunshine and encourage us to spread a little sunshine in our own lives and each other’s too. I have worked with DSI London for a number of years now, and with their spectacular track record in West End shows, television, and film, DSI is my number one choice for costume production. I trust them completely with my characters; they deliver, and I know the characters are being #dressedbythebest every time."

David Waddington, Creative Director, World of Waddington
Twitter/X: @worldwaddington

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