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We are passionate to provide the customer with exactly what he wants with a smile to make his all important performance exciting for him on any level. Our aim is to “please” whether or not you are the World Champion who knows what they exactly want, a parent starting your child on a path to become a dancer or a costume designer wishing to create a visually stunning show.

To allow us to provide this level of customer service, we put a lot of emphasis on quality control & finish leading to another company principle: all our costumes and garments are made in our studio in South London, so are truly “Made in England”, while our DSI dance shoes are also produced in England, Leicester.

This in house production allows maximum customer responsiveness and meeting incredibly tight deadlines. We fiercely believe in quality and excellence of every product supplied, if fabrics, rhinestones, dress trimmings or any media products and are committed to provide the best value for money service possible.

Another vital aspect is our undimished effort for a perfect colour co-ordination: we at DSI London offer a full colour coordinated range of georgette, twinke, stretch satin, Lycra, cepe, velvet and fringe of the highest quality and most vibrant colours, perfect for hour visually striking dance performance.