Here at DSI we offer everything the lady in love with dance could possibly want. For the best individual service, order your Couture Ballroom and Latin dress that is unique to you and fits perfectly. In partnership with award winning designer Vicky Gill and using only the most exquisite of dance fabric, we will craft a couture dance costume to suit your individual requirements.

We also offer the most elegant Ballroom dresses, latest trend Latin dresses, and Show costumes as seen on Strictly Come Dancing. All these garments are kept in immaculate condition and are available to purchase or hire. Check our website to find your size and colour requirements or phone the office on 0208 664 8188 for personal assistance.

Drawing inspiration from the best of current Ballroom dance fashion and the most beautiful and visually stunning fabrics we pool our creative vision and unique dance design heritage to create the finest purpose made dancewear. Our Collection Wear plays with the luxurious textures of high quality dance crepe, stretch satin, mesh, flocks and burnt out velvets while infusing Ballroom and Latin silhouettes with a modern twist. We offer Ballroom skirts, Latin fringe dresses, Latin skirts and performance designed tops that are ideal for both practice and competition and suit any dance style. 

Using our collection wear designs as a base template you are free to choose any colour and fabric, suitable stretch to personalise your look with our unique Premium made to order service.

The new M & J Practice Wear range, exclusive to DSI, was designed by the multiple Open British Champions Michael Malitowski and Joanna Leunis. The essence of dance movement is crafted into the designs of this wonderful collection. The Wrap around and Bohemian dresses have swiftly become star designs on the dance floor.

In our commitment to be a complete dance shop we provide a full range of ladies dance shoes. We only use the very best components and are renowned for combining class with comfort. One of our most poplar shoe styles, the Ballroom court shoe Paris, perfectly expresses these qualities and is a bestseller in our dance industry. Our Balliazzo Latin shoe range features stunning designs of world class handcrafted exceptional dance shoes that just cannot be beaten for comfort or style. We offer not only Ballroom and Latin shoes, but shoes suited for any style of dance, notably Argentine Tango, Modern and Jazz. All our shoe styles are available in sizes 2 -8 including half sizes.

No Ballroom or Latin look would be complete without the perfect tan, get yours with the ultra effective DSI London tanning range "Rude Nude". 

We complement our service for the lady dancer by offering DSI branded ultra comfort fishnet tights, our stunning eye lashes, and accessories like bangles, belts and bracelets. These can be decorated using our creative decoration and crystallising section.

 

Men’s Dancewear – Crafted in England for Ballroom & Latin Excellence

Discover the world of DSI London’s men’s dancewear, where decades of expertise meet timeless style, comfort, and innovation. Proudly Made in England, our comprehensive range ensures every gentleman—whether a seasoned competitor or a passionate hobbyist—finds the perfect attire to shine on the dance floor.

Head-to-Toe Elegance
From tail suits, lounge suits, and American Smooth jackets to Ballroom trousers, Latin trousers, practice wear, and performance shirts, our offerings embody impeccable craftsmanship and a commitment to exceptional fit. Each piece reflects the latest trends, ensuring you’ll step out in a look that is both streamlined and effortlessly stylish.

Quality & Innovation in Fabrication
At the heart of our men’s range lies our exclusive stretch gabardine Barcelona fabric—ensuring a sleek, crease-free appearance without sacrificing comfort. Paired with premium stretch shirts, carefully selected base fabrics, and an array of colour-matched trimmings, we deliver attire that moves gracefully with you.

Finishing Touches & Accessories
Complete your ensemble with our refined shirt accessories: an array of collars, dress studs, cufflinks, braces, and bow ties, each chosen to enhance your personal style and elevate your presence on the floor.

Men’s Dance Shoes – Made in England
Perfect your performance with our Ballroom and Latin dance shoes, all handcrafted in England. Using high-quality leather and patent finishes, we offer both standard and split-sole designs in sizes 5–12, ensuring every dancer experiences lasting comfort and support.

At DSI London, we have everything the modern male dancer needs—from practice sessions to world-class performances. For more information on our couture service or product range, please contact us at 020 8664 8188 or email victoria@dsi-london.com. Experience the confidence, elegance, and authenticity that only DSI London can provide.

DSI London is proud to support dance talent of any age. We offer a full service for young juvenile dancers with the same exceptional standard we provide for the ladies dance requirements. DSI London offer a full made to measure service for Ballroom, Latin and other performance costumes for dancers of ANY age including Juvenile and Junior dancers. 

For more information you can email Emma on emma@dsi-london.com

DSI has a long history in catering for the Juvenile market and it was actually DSI London who first introduced the premium made to order Juvenile dresses. Every year we offer a variation of styles for Ballroom and Latin, which can then be ordered in any DSI colour and any suitable DSI dance fabric.
Measurement charts are available to ensure you are able to select the correct size. You will be able to choose the neck line, sleeve type, sleeve finish and fastening to create your bespoke Juvenile dress. Our styles, notably the Ella, Piper, Lily, Kayleigh and Maddie juvenile dresses, have become iconic in the Juvenile market, while the pleated Zeta and Leah Skirts set new trends.

Our bestselling practice wear dresses, skirts and tops are available in children sizes and are made to order. From our 2019/20 collection we offer the Elise Latin Dress, Amelia Leotard and Erica Ballroom skirt, never forgetting the all time favourite fringe dress along with our previous practice wear range.

In our commitment to provide a full range of DSI branded products for all dancers, we carry an extensive range of girls dance shoes. They are available in various styles and heel types, notably the regulation required Spanish Heel and 3/4" low heel and come in sizes 8 to 5. Our best selling shoe is Pixie which is available in white, tan and silver and comes in a low, Cuban and Spanish heel.

DSI London offer Juvenile Ballroom and Latin dresses, tops, leotards and skirts all within the permitted regulations and a comprehensive range of children and Juvenile shoes. We take the same care and attention for all our young dancers items as we do our ladies dance wear, as only the best suited dance fabrics are used and all garments are produced at our Studio in South London. So, all our Juvenile range is truly made in England. We also provide a made to measure service for Juvenile and Junior dresses. Feel free to make an appointment to see us for your specific requirements.

Supporting the incredible talent of young dancers, DSI London provides a full and comprehensive service for boys mirroring the service we provide for our male Ballroom and Latin dancers. The same level of care and attention is extended to every aspect of the Juvenile and Junior Ballroom boy dancer. In this sense we provide an identical made to measure couture service for Ballroom tail suits, lounge suits, trousers and Latin outfits.

For more information you can email Victoria Mills on victoria@dsi-london.com.

We are the only dance company to stock Junior Ballroom tail suits in regular sizes and even run a tail suit hire service to accommodate for the growth of boys. Our long line waistcoats in combination with stretch shirts are very popular in the Juvenile category.

All our Ballroom stretch shirts are graded down to boys sizes keeping regular stock of UK sizes 12-14 (EC sizes 32 - 36). We offer proportionally sized Juvenile, mini and midi bow ties to achieve the right Ballroom look. DSI London completes the range by offering all cotton and plastic collars in all children and boys sizes, the slim line and low traditional collar style being the most popular in this age group. All our men's dress shirt accessories like waistcoats, hankies, dress studs and cufflinks, are available to boys and young dancers.

DSI London is renowned for being the most innovative and consistant force in the Latin boys dance fashion and trend setters. Our basic competition shirt with buttons or zip is available in lycra and dance crepe and has been the mainstay of children's Latin wear for the past decade. Our Boys Latin trousers, always updated to latest fashion trends, are available plain, with box pleats and even with a narrow satin stripe.

We are currently working on new styles for boys shoes so watch this space!

Fabrics for Dance – Unmatched Quality and Colour Coordination

At DSI London, we take pride in offering the most comprehensive range of fabrics in the world of dance. From base materials to intricate trimmings, each product is meticulously crafted to meet the demands of performance wear with vivid colours, exceptional quality, and versatile functionality.

Perfect Colour Matching

All our fabrics and dress trimmings are commission-dyed, ensuring every material matches seamlessly for a completely coordinated look. This attention to detail guarantees a polished, professional finish for any design.

Our Fabric Collection

• Non-Stretch Fabrics: Georgette, luxury georgette, pearl chiffon, sheen chiffon, twinkle nylon, stretch satin, and pleating services.
• Stretch Fabrics: Lycra, the original dance crepe, mesh, smooth velvet, crushed velvet, and stretch net.
• Printed Fabrics: A captivating variety of animal, abstract, and floral designs, plus our indulgent burnt-out velvet range featuring Vogue and Temptation.
• Laces: A diverse selection of bi-elastic stretch laces, including the iconic Spanish Rose and premium Austrian Guipure laces for added dimension and luxury.

Accessories and Trimmings

Complete your creations with a full range of dance accessories, including tactel fringes, feathers, bead droppers, soft boning, crinoline, and haberdashery essentials.

Passion for Colour

We are passionate about producing the brightest, most brilliant colours across our entire range. Using cutting-edge technology, we deliver a vast spectrum of shades, including fluorescent fabrics. Our commitment to detail ensures all base fabrics, laces, and trimmings are perfectly colour-matched for a unified design.

Experience the DSI London difference with fabrics and trimmings designed to inspire creativity and elevate your designs to the next level.

From our earliest days, where our main business grew from dressing Elite Ballroom and Latin performers from all over the globe, we have more recently been heavily involved in Stage and Screen. Whether you are a head of costume on a Cruise line, a costume supervisor for TV or feature film, head of wardrobe in the West End etc or in charge of creating the latest music video, we have everything here at DSI that you need and are here to support you throughout the costume design and production process offering you as much or as little as you need.We operate under the strictest code of conduct in relation to confidentiality. Please trust us that we have been involved in major film and TV work with leading costume supervisors, designers and celebrity stylists. We are also well used to working with productions that use an alias and of course are happy to sign any legal documents that will give you peace of mind in this respect.

In our commitment to excellence we only offer the world's best quality rhinestones: Swarovski and Preciosa.

DSI London is the official agent for Preciosa in our world of dance. This allows us to stock the full range of all crystals suitable for Ballroom and Latin dancing along with any performance garment or show costume. We offer the popular and extroadinarily high quality Viva 12. All colours of the flat back non hotfix Preciosa MC Chaton Rose VIVA 12 collection are available in sizes SS12, SS16, SS20 and SS34 from stock. Some selective colours like Crystal, Crystal AB, Light Siam, Light Rose are also available in SS40.

We also offer the the full Preciosa Sew on Jewellery range including the crystal AB Triangle, Oval, Pear and Square shape in various sizes. As the authorised partner of Preciosa we offer you a best price guarantee for Preciosa products to all our customers. If you find a lower price on the dance market, just let us know and we will beat it. 

Dance Shoes by DSI London – Comfort, Craftsmanship, and Style

At DSI London, we’re proud to offer a wide range of Ballroom and Latin dance shoes for both ladies and men, designed with comfort, elegance, and performance in mind. True to our commitment to UK manufacturing, all our dance shoes are proudly Made in England, ensuring exceptional quality and craftsmanship.

Ballroom Court Shoes
Our Ballroom court shoes blend timeless style with unmatched comfort, featuring a soft cushioned insole for extended wear. The best-selling 5210 Paris court shoe is available in narrow, regular, and wide fits, with colour options in flesh, white, and black, and your choice of a flare or slim heel to suit your preferences.

Latin Sandals
Elegant and stylish, our Latin sandals are available in darker tan and black, perfect for competitive dancers and social events alike. Designed for comfort and stability, they allow you to dance confidently all night long.

Argentine Tango and Specialty Styles
Expand your dance repertoire with shoes tailored for Argentine Tango and other styles, including our elegant Greek sandals—crafted to blend tradition and contemporary style.

Social Dance Shoes
For relaxed yet stylish dancing, explore our range of cosy social dance shoes, perfect for casual evenings and older dancers seeking extra comfort.

With a focus on quality, versatility, and impeccable design, DSI London dance shoes ensure every dancer can find their perfect pair. Whether you’re a beginner, a competitive performer, or a social dancer, our collection is designed to meet your needs.

Learn more about the dresses and costumes as seen on "Strictly Come Dancing", the real stars of the show! How long we have to make the dresses, explaining the process from initial design, from award winning costume designer Vicky Gill, to final rhinestone and the specifics of any performance dress. Also learn how we came into making all the Strictly costumes, why we love and fear it and let us share a few sparking stories and hidden secrets  "Behind the Seams".

DSI London provides the most complete range of Ballroom dance related media products in our World of Dance. We stock and obtain latest CDs for Ballroom, Latin and sequence dancing.
We hold the most comprehensive range of Dance instructional DVDs and keep technique books of all major UK Dance associations and the WDSF in stock. Foremost we have DSI TV to record and live stream the main UK based competitions, which are the Open British Championships in Blackpool, the International Championships in the Royal Albert Hall and the Open UK Championships in Bournemouth.