Behind the Seams invites you inside DSI London’s working South London home to discover the people, craftsmanship, fabrics and specialist skills behind performance costumes.

Step beyond the finished costume and experience a genuine Made in London production environment, where specialist garments for Ballroom and Latin dancing, theatre, film, television and live performance are created.

Featuring also costumes as seen on Strictly Come Dancing, Behind the Seams reveals a world that audiences rarely get to see — from colourful specialist fabrics and intricate costume construction to the skill, dedication and hard work behind every finished performance.

Whether you are fascinated by costume, sewing and textiles, interested in British manufacturing, studying fashion or the creative industries, or simply looking for an unusual experience in London, Behind the Seams offers an opportunity to see craftsmanship from a completely different perspective.

Come inside. See how we work. Discover the stories. And see what really happens Behind the Seams.

The Behind the Seams Tour is a captivating, two-hour immersive experience that takes you deep into the heart of costume creation at DSI London’s South London studio.
Your journey begins with a champagne reception in our dedicated showroom, where you’ll hear the fascinating story of how we became one of London’s leading performance wear manufacturers, including our work with Strictly Come Dancing, West End productions, and more.

What’s Included in Your Two-Hour Experience:

• A welcoming introduction and talk in the showroom about our origins, craftsmanship, and exciting collaborations.
• A guided walkthrough of our vibrant production areas:
  • Watch skilled dressmakers at work.
  • See costumes brought to life in the crystallising section.
  • Explore our kaleidoscope stockroom filled with shimmering fabrics.
• Interactive Q&A sessions where you can ask about any part of the process.
• A chance to try on a costume, feel the fabrics, and spin like a star!

Throughout the tour, our team is there to share stories, insights, and to make sure your visit is both informative and memorable.
👉 Please allow approximately two hours for the full tour experience.

DSI London was honoured to welcome the Mayor of Croydon, Councillor Richard Chatterjee, his wife Angela, and members of the Surrey Mayors’ Association for a special visit to our South London headquarters.
The group enjoyed a private Behind the Seams Tour, exploring our design studio and production areas to see first-hand how our couture Ballroom and Latin costumes are created.
The visit celebrated the importance of local craftsmanship, manufacturing, and creativity in London, reflecting our ongoing commitment to keeping all production proudly Made in London.
We are deeply grateful for the recognition and support from our local civic leaders and remain dedicated to upholding the standards of excellence that define our work.
Experience the magic for yourself — book your Behind the Seams Tour.