MISSION AND PRINCIPLES

Our Mission

We are passionate about providing our customers with exactly what they want to make their all-important performance as exciting as possible, whatever their level. Our aim is to please whether you’re a World Champion who knows exactly what you want, a parent starting their child on their first steps to becoming a dancer, a dressmaker wishing to make a fabulous garment, or a costume designer wishing to create an exciting show. 

 Strictly Come Dancing epitomises the joy, fun, energy, love, inspiration and hope dancing generates, embodied in the uniqueness of the personalities not only of all the finalists, but actually each and every contestant! For this reason the essence of Strictly Come Dancing aligns perfectly with our core company policy: the transformational power of dance to make a positive difference in our lives and assist us on our journey to be the best we can be. 

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Made In London Guarantee

At DSI London, we’re proud to say that every garment we create is handmade in our South London studio. From concept to completion, every step of our production happens in-house, ensuring the highest quality, unmatched craftsmanship, and a personal touch in everything we do. With our dedicated team, we’ve grown to become the largest performance wear and costume manufacturer in Greater London. When you choose DSI London, you’re choosing authentic, locally made excellence. 


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Sustainable & Simple

To learn more about various aspects of sustainability click the above image. We are fully committed to the principle of sustainably in every aspect and believe in the power of simple: simple is an art, beautiful and best. 

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Passionate & Excellent

Each and every employee of DSI is passionate about providing an excellent service whatever their field of expertise. We strive to deploy people using their core strengths in areas they enjoy and care for, as only a combination of objective ability and subjective self motivation will ensure the highest level of customer service we  seek to provide.

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