Click the image above to secure your spot on the Behind the Seams tour.

• Price: £30.00 per person
• Tour Times for Individuals: The first Tuesday of every month at 2 PM. Selected Saturdays are also available at 2pm—these dates will be highlighted in white on the booking form.

Please ensure you save or print your order confirmation as proof of payment.

👉 Click the image above to book now and immerse yourself in the magic of costume creation!

Looking for the perfect gift for a Strictly fan or anyone fascinated by the art of costume production? Our Behind the Seams vouchers are the ultimate present!

How to Purchase a Voucher

• Click above image
• Enter the number of vouchers you’d like to purchase.
• Once payment is complete, we’ll send the vouchers to your address.

How to Redeem

The vouchers are open-ended, allowing flexibility for the recipient. To book, they simply email gerald@dsi-london.com to choose a suitable tour date—available every first Tuesday of the month and selected Saturdays at 2 PM.

• Days available: Monday, Wednesday, Thursday, or Friday
• Times: 11 AM or 2 PM
• Group size: Up to 33 people per tour. For larger groups (up to 60), we split the experience—half enjoying an engaging talk in a designated room while the other explores our production areas.

• Deposit: A 50% deposit is required upon booking.
• Convenient for groups: Buses are welcome, and parking space is available for their use during the visit.
• Contact us: Email carole@dsi-london.com or gerald@dsi-london.com, or call our office at 020 8664 8188 to secure your group’s spot.

Looking for a unique and memorable event? Our External Behind the Seams tour brings the magic of performance wear directly to you! Perfect for theatres, guildhalls, universities, leisure parks, clubs, and more, this portable experience offers entertainment and insight like no other.

What to Expect:

• A curated selection of dazzling dresses, including some as seen on Strictly Come Dancing.
• Interactive opportunities to try on the costumes, sparking excitement and engagement among attendees.
• An in-depth look at the artistry, craftsmanship, and stories behind each piece, identical to our in-house tours.

Ideal for:

• Women’s Institutes
• Needle and hobby craft clubs
• Fashion enthusiasts
• Clubs and organizations looking to entertain and inspire

Booking Details:

• Price: Starting at £825 + VAT + travel expenses (subject to location and audience size).
• Flexible scheduling: We adapt to your event’s specific timing and requirements.

For inquiries and bookings, email us at Behindtheseams@dsi-london.com. Let us bring the creativity and charm of costume-making to your doorstep!

The Behind the Seams Tour is an exclusive, two-hour experience that offers a rare glimpse into the artistry and craftsmanship behind world-class performance wear. Hosted at DSI London’s South London headquarters, this immersive tour showcases how dazzling costumes, including those seen on Strictly Come Dancing, are brought to life.

What You’ll Experience:

• Begin with a champagne reception in our showroom, where you’ll hear about DSI London’s origins, our partnership with Strictly, and our evolution into one of the UK’s largest performance wear manufacturers.
• Explore our bustling production facilities, including the famous crystallizing section, and marvel at the vibrant stockroom of sparkling fabrics.
• Enjoy an interactive Q&A session and gain insights into the challenges of UK costume production.
• Try on one of our original costumes and experience the magic of a spin and whirl!

Who’s It For?

Whether you’re a Strictly fan, a fashion enthusiast, or part of a school, Women’s Institute, crafting club, or corporate group, this tour offers inspiration and entertainment for all.

Flexible Options:

Join a public tour every first Tuesday of the month or selected Saturdays at 2 PM. Private group tours and external tours at your location are also available, making it perfect for tailored outings.

A Gift to Remember:

Looking for a unique present? Purchase our open-ended vouchers and let your loved ones book a date that suits them.

Discover the heart of costume production in the vibrant setting of South London—a true celebration of creativity, precision, and the magic of performance wear.

The Behind the Seams tour is a two-hour immersive journey through the heart of our bustling South London studio.

Your experience begins with a champagne reception, followed by an engaging talk in our dedicated showroom. Here, we’ll share the story of our origins, how we became one of London’s largest performance wear manufacturers, and our exciting collaborations with the iconic Strictly Come Dancing. You’ll also gain insights into the intricate production process behind each show-stopping creation.

Next, you’ll embark on a guided walkthrough of our vibrant production facilities, where the magic happens:

• Witness the artistry of dressmaking in action.
• Explore the mesmerizing crystallizing section, where garments are adorned with sparkling embellishments.
• Visit our stockroom—a kaleidoscope of bright, shimmering fabrics sure to inspire awe.

Throughout the tour, our team is on hand to answer your questions, share anecdotes, and delve deeper into any topic that sparks your interest. To wrap up the experience, you might even get the chance to try on one of our original dresses and feel the magic of a spin and whirl.

Allow approximately two hours for this unforgettable experience.

The Behind the Seams tour takes place at our DSI London headquarters:

Unit 13, Progress Business Park, Progress Way, Croydon, Surrey CR0 4XD.

Located in South London, our studio is a proud testament to the Made in London ethos, offering an exclusive glimpse into the heart of performance wear creation.

How to Find Us:

• By Tram:
  Waddon Marsh is a train station on the Tramlink route from East Croydon to Wimbledon.
• By Foot from Waddon Marsh:
  1. Upon arriving at Waddon Marsh, head towards Sainsbury’s.
  2. Walk alongside Sainsbury’s, passing the petrol station, until you reach Commerce Way (located between Sainsbury’s petrol station and TK Maxx).
  3. Cross the main road (A23 - Purley Way) and continue straight, keeping Lidl on your left.
  4. After approximately 150m, turn right into Progress Way.
  5. DSI London is the corner building, with the entrance to the Industrial Estate located 200m further along Progress Way.

Parking:
We offer a dedicated car park with ample space for cars and buses.

Contact Us:

• Telephone: 020 8664 8188
• Email: behindtheseams@dsi-london.com

Experience the creative buzz of London’s largest performance wear manufacturer—right here in Croydon.

Embark on an exclusive journey into the fascinating world of costume production at DSI London. Perfect for fashion enthusiasts, crafting clubs, Women’s Institutes, universities, and corporate groups, our tour offers an unforgettable experience.

Welcome Reception
Begin your visit in style with a choice of Prosecco or a refreshing soft drink, setting the stage for an immersive and inspiring experience.

Craftsmanship Unveiled
Delve into the meticulous artistry that brings performance costumes to life. From dazzling Ballroom & Latin dresses to costumes featured in Strictly Come Dancing, world-class dance events, cruise performances, West End shows, and blockbuster films, you’ll gain an in-depth understanding of the skill and passion behind every creation.

Industry Insights
Learn about the unique challenges faced by the UK production industry, including meeting the tight deadlines required for high-profile productions. Understand how our South London studio, a proud beacon of Made in London excellence, continues to thrive.

Interactive Q&A
Ask questions throughout the tour, whether you're curious about design techniques, the evolution of costume trends, or the secrets behind our most iconic creations.

Showroom & Production Tour
Conclude your visit with a captivating walkthrough of our facilities:

• Showroom: See our history and highlights up close.
• Stockroom: Marvel at the kaleidoscope of vibrant fabrics and sparkling embellishments.
• Production Areas: Experience the buzz of our team at work, including the “magic” crystallizing section where garments are transformed into show-stopping masterpieces.

A Hands-On Experience
As a grand finale, enjoy the rare opportunity to try on original dresses and feel the magic of a spin and whirl in costumes that have graced stages and screens worldwide.

Don’t miss this exclusive opportunity to explore the artistry, creativity, and dedication that define DSI London. We can’t wait to share our world with you!

Behind the Seams FAQs

How long is the tour?
The tour lasts approximately 2 hours.

Is there parking?
Yes, parking is available in our dedicated car park on Saturdays. On weekdays, parking is more limited. Alternatively, Lidl nearby offers up to 3 hours of free parking.

Are there food facilities?
No, but we recommend visiting the Valley Retail & Leisure Park, located just 1 mile away, or nearby options like Starbucks or the TK Maxx café on Purley Way.

Can we take pictures?
Yes, you’re welcome to take pictures in the showroom and stock rooms, but photography is not permitted in the production rooms.

What’s the nearest mode of public transport?

• Tram: The Waddon Marsh Tram stop is only a 7-minute walk away.
• Train: East Croydon is the nearest mainline train station.

What time does the tour start?
Public tours begin at 2 PM. Private tour times will be arranged directly with a member of staff.

What time should we arrive?
Please arrive 15 minutes prior to your booking to ensure a prompt start.

Is there disability access?
There are some staircases within the building, and we advise that this tour may not be suitable for visitors with limited mobility. Please contact us for more details.

Can I refund, exchange, or rebook my tickets?
While we are unable to offer refunds due to the high volume of bookings, we can postpone your tour to a later date if you are unable to attend.

What does the tour entail?
The tour includes an engaging talk about our history and processes, as well as a guided walkthrough of our production facilities.

Can children join the tour?
Yes, children are welcome, but we recommend the experience for ages 10 and up due to the level of detail in the presentations.

Can I book a private group tour?
Yes! We offer private group tours for up to 33 people, with flexible scheduling. For larger groups, the experience can be split into two sessions.

Do you offer external tours?
Yes, we can bring the Behind the Seams experience to your location! Please email us at Behindtheseams@dsi-london.com for more information.

CLICK HERE to book your tour

"Thank you for our most enjoyable visit this morning by the ladies from Eden Park WI. It was a most interesting insight into behind the scenes of what goes on to make Strictly Come Dancing the success that it is. You and your team are clearly dedicated and work very hard. Many Thanks."

Step Inside the Magic – Watch Our Behind the Seams Video!

Curious about what awaits you on the Behind the Seams tour? Click on the image above to watch a glimpse of the magic in action!

• See one of our breathtaking Ballroom and Latin dresses, as featured on Strictly Come Dancing, discussed in intricate detail.
• Hear exclusive insights from our team about the artistry, precision, and passion behind every creation.
• Experience the buzz and excitement that make our tours so unforgettable.

This short video captures the essence of what makes DSI London’s Behind the Seams tour a must-visit for fashion lovers, sewing enthusiasts, and anyone fascinated by costume production.

👉 Click the image above and take your first step into the world of Behind the Seams!

Now Booking – Behind the Seams Tours Through June 2025!

Due to overwhelming demand, we’re thrilled to extend the availability of our popular Behind the Seams tours through June 2025! This exclusive opportunity offers a firsthand glimpse into the artistry, craftsmanship, and dedication that define our performance wear.

Tour Dates:

• When: First Tuesday of every month and most Saturdays at 2 PM
• Duration: Approximately 2 hours

Secure your place today and experience the magic of costume-making at its finest.
👉 Book now at https://dsi-london.com/shop/behind-the-seams-tour/327.

Spaces are limited—don’t miss out on this one-of-a-kind London fashion tour!