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Behind the Seams Tour at DSI London: Step Into the World of Performance Costumes

Step behind the scenes and discover the artistry, glamour, and craftsmanship that define DSI London’s world of costume creation.
The Behind the Seams Tour is more than just a visit—it’s an experience. From Strictly Come Dancing costumes to West End theatre, film productions, and cruise shows, explore how iconic performance wear is brought to life right here in South London.
Join us for a two-hour immersive journey, enjoy hands-on moments, and meet the passionate team behind every twinkle.
👉 Ready to explore? Dive into the options below:

Explore Behind the Seams:

  • 🎟️ Book Your Tour Now
    Secure your spot for an unforgettable experience.
  • 🎁 Gift Vouchers
    Give the gift of sparkle and inspiration.
  • 👥 Group Tours
    Perfect for WI groups, clubs, or team outings.
  • 🏠 External Tours
    Let us bring the magic to your venue.
  • 🎓 Educational Tours
    Tailored for students and future creatives.
  • 💬 FAQs
    Everything you need to know before your visit.
  • 🎥 Watch Our Tour Video
    See the magic for yourself in action.
  • 💖 Guest Testimonials
    Hear from those who’ve already experienced it.

✨ Whether you’re a Strictly fan, a lover of fashion, or simply curious about costume design, Behind the Seams promises entertainment, insight, and inspiration.

Book Your Behind the Seams Tour Now

Ready to discover the magic behind some of the world’s most stunning dance costumes?
Secure your place on the Behind the Seams Tour and enjoy a fascinating, behind-the-scenes look into how DSI London’s iconic garments are created.
 
Price: £30.00 per person
Tour Times for Individuals:
 
• The first Tuesday of every month at 2 PM
• Selected Saturdays at 2 PM (highlighted in white on the booking form)
 
Please save or print your order confirmation as proof of payment.
Click the image above to book now and experience the artistry, sparkle, and craftsmanship that goes into every costume.

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Behind the Seams Vouchers

Looking for a unique and memorable gift for a Strictly Come Dancing fan or someone passionate about costume design?
Our Behind the Seams Tour Vouchers offer a special experience—an exclusive look behind the curtain at DSI London, where some of the most iconic dance costumes are created.
 
How to Purchase a Voucher:
• Click the image above.
• Enter the number of vouchers you’d like.
• Once payment is complete, we’ll send the vouchers to your address.
 
How to Redeem:
• Vouchers are open-ended, giving the recipient complete flexibility.
• To book a tour date, simply email gerald@dsi-london.com.
• Tours run on the first Tuesday of each month at 2 PM, with selected Saturdays also available.
 
Give the gift of glamour, inspiration, and a touch of Strictly sparkle—perfect for birthdays, anniversaries, or just to treat someone special.

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Group Tours

Looking for a truly unique group experience in London? Our Behind the Seams Group Tours offer an inspiring and entertaining insight into the art of costume-making at DSI London.
Perfect for Women’s Institutes, fashion schools, crafting clubs, universities, and corporate team days, this one-of-a-kind outing reveals the creativity, skill, and craftsmanship behind iconic costumes for Strictly Come Dancing, West End shows, and more.
Explore our South London studio, where every costume is made by hand, and see first-hand how ideas are transformed into dazzling reality.
 
Booking Details:
•Available Days: Monday, Wednesday, Thursday, Friday
• Times: 11 AM or 2 PM
• Group Size: Up to 33 people per tour. For groups up to 60, we offer a split format—half enjoying a guided talk, while the other tours the production areas.
 
Practical Information:
• Deposit: 50% deposit required upon booking.
• Parking: Bus parking available on-site.
•Contact: Email carole@dsi-london.com or gerald@dsi-london.com, or call 020 8664 8188 to secure your booking.
 
Whether you’re planning a school outing, team-building day, or creative group visit, our tours promise an unforgettable journey through the world of performance wear production.

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External Behind the Seams Tours

Bring the magic of DSI London’s Behind the Seams Tour directly to your venue!
Our External Behind the Seams experience offers an entertaining and inspiring event, perfect for theatres, guildhalls, universities, clubs, and more. Let us showcase the artistry and glamour of performance wear, including dazzling costumes featured on Strictly Come Dancing, without the need for travel.
 
What’s Included:
• A curated display of stunning dresses, including Strictly favourites.
• Interactive opportunities for attendees to try on costumes.
• Fascinating insights into the craftsmanship, design, and stories behind each piece.
 
This portable version of our popular tour brings creativity, sparkle, and fun to your event—ideal for Women’s Institutes, crafting clubs, and anyone passionate about fashion and performance.
 
Booking Details:
• Price: Starting from £825 + VAT + travel expenses (based on location and audience size).
• Flexible scheduling tailored to your event’s needs.
• Contact: Email Behindtheseams@dsi-london.com to enquire or book.
 
Let us bring the Behind the Seams experience to your doorstep—a unique event your guests will never forget!


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What is the Behind the Seams Tour?

The Behind the Seams Tour is a rare opportunity to step into the world of performance costume design and experience the magic behind some of the UK’s most iconic stagewear.
Held at DSI London’s headquarters in South London, this two-hour exclusive tour reveals the artistry, precision, and passion behind the creation of costumes worn on Strictly Come Dancing, West End stages, films, and cruise shows.
 
What You’ll Experience:
 
• Begin with a champagne reception and introduction to DSI London’s story—from our roots to our present-day role as one of the UK’s leading performance wear manufacturers.
• Tour our production facilities, including the famous crystallising section, vibrant fabric stockroom, and pattern-cutting areas.
• Join an interactive Q&A, gaining insights into UK-based costume production and the challenges of local manufacturing.
• Enjoy the chance to try on an original costume—and experience the glamour for yourself!
 
Who’s It For?
 
• Strictly fans, fashion lovers, crafting clubs, WI groups, schools, and corporate teams.
• Anyone seeking inspiration, creativity, and fun.
 
Booking Options:
 
• Join a public tour: 1st Tuesday of the month or selected Saturdays at 2 PM.
• Book a private group tour, or bring the experience to your venue with our external tour.
• Gift vouchers available—a perfect present for any fan of dance or design.
 
Discover the heart of costume-making in a setting filled with sparkle, creativity, and British craftsmanship.

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How Long Does the Behind the Seams Tour Take?

The Behind the Seams Tour is a captivating, two-hour immersive experience that takes you deep into the heart of costume creation at DSI London’s South London studio.
Your journey begins with a champagne reception in our dedicated showroom, where you’ll hear the fascinating story of how we became one of London’s leading performance wear manufacturers, including our work with Strictly Come Dancing, West End productions, and more.


What’s Included in Your Two-Hour Experience:
  • A welcoming introduction and talk in the showroom about our origins, craftsmanship, and exciting collaborations.
  • A guided walkthrough of our vibrant production areas:
    • Watch skilled dressmakers at work.
    • See costumes brought to life in the crystallising section.
    • Explore our kaleidoscope stockroom filled with shimmering fabrics.
  • Interactive Q&A sessions where you can ask about any part of the process.
  • A chance to try on a costume, feel the fabrics, and spin like a star!
Throughout the tour, our team is there to share stories, insights, and to make sure your visit is both informative and memorable.
👉 Please allow approximately two hours for the full tour experience.

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Where is the Behind the Seams Tour Held?

The Behind the Seams Tour takes place at DSI London’s vibrant headquarters in South London—a true hub of costume creation and British craftsmanship.
Visit us at:
 
Unit 13, Progress Business Park, Progress Way, Croydon, Surrey CR0 4XD
Our Croydon studio is a proud example of Made in London excellence, where every costume is designed, crafted, and brought to life under one roof.
 
How to Find Us:
By Tram:
• Waddon Marsh station is on the Tramlink route from East Croydon to Wimbledon.
 
By Foot from Waddon Marsh:
• Walk towards Sainsbury’s, passing the petrol station.
• Continue through Commerce Way (between Sainsbury’s petrol station and TK Maxx).
• Cross the A23 (Purley Way), keeping Lidl on your left.
• After 150m, turn right into Progress Way.
DSI London is the corner building, with the Industrial Estate entrance 200m further along.
 
Parking:
• Free parking available, including space for buses.
 
Contact Us:
• Telephone: 020 8664 8188
• Email: behindtheseams@dsi-london.com
 
Come and experience the creative energy of London’s largest performance wear manufacturer—right in the heart of Croydon.

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Educational "Behind the Seams Tours"

Originally created for fans of Strictly Come Dancing, the Behind the Seams Tour has evolved into an inspiring educational experience for students of fashion, costume design, and creative industries.
Hosted at DSI London’s South London studio, this tour offers valuable insights into the world of UK couture production, blending the excitement of stage and screen with practical knowledge of the fashion business.
 
Educational Highlights:
 
• Learn about DSI London’s work for blockbuster films, West End productions, and global cruise shows.
• Understand the value of local UK manufacturing and what it takes to succeed in this fast-paced industry.
• Discover the skills, dedication, and mindset needed for a career in costume production or fashion.
 
For university and educational group bookings, we offer an extended 30-minute Q&A session, providing both industry insights and career guidance.
 
Booking Details:
 
• Price: £30 per student
• Minimum Group Size: 15 students
• Free Access: Teachers and accompanying staff attend free of charge.
• Larger Groups: For bookings over 30 students, contact gerald@dsi-london.com to tailor your visit.
 
This extended educational tour is ideal for fashion schools, universities, and creative arts programmes—a unique chance to inspire the next generation of costume professionals.


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Tour Highlights – Explore the Magic Behind the Seams

Embark on an exclusive journey into the world of costume creation at DSI London—where passion, precision, and sparkle come together to create iconic stagewear.
Perfect for fashion lovers, crafting clubs, Women’s Institutes, universities, and corporate groups, the Behind the Seams Tour offers a rare glimpse into the artistry that powers performances on Strictly Come Dancing, West End stages, films, and beyond.
 
Tour Highlights:
Welcome Reception:
Begin your visit with a glass of Prosecco or a refreshing soft drink as you prepare for an inspiring and immersive experience.
 
Craftsmanship Unveiled:
Discover how stunning costumes—from Ballroom & Latin dresses to film and theatre creations—are designed and crafted in our South London studio.
 
Industry Insights:
Learn about the challenges and triumphs of UK-based production, including how we meet tight deadlines for the world’s biggest shows.
 
Interactive Q&A:
Ask anything! Our team shares behind-the-scenes stories, technical know-how, and design secrets throughout your visit.
 
Showroom & Production Tour:
• Showroom: Explore DSI London’s history and costume highlights.
• Stockroom: Marvel at a rainbow of fabrics, trims, and rhinestones.
• Production Areas: See the magic happen—including our famous crystallising section.
 
A Hands-On Finale:
Try on one of our original costumes and experience the glamour first-hand with a twirl in a dress that has graced the stage or screen.
 
Don’t miss this opportunity to explore the artistry, creativity, and dedication that define DSI London. We can’t wait to welcome you into our world.

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Behind the Seams FAQs

Have questions about the Behind the Seams Tour? Here are the most frequently asked questions to help you plan your visit to DSI London.
From tour times to parking, accessibility, and more, everything you need to know is right here. If you still have queries, feel free to contact us—we’re happy to help.
 
Frequently Asked Questions:
 
How long is the tour?
The tour lasts approximately 2 hours.
 
Is there parking?
Yes, we offer free parking in our dedicated car park on Saturdays.
On weekdays, parking is more limited, but nearby Lidl offers up to 3 hours free parking.
 
Are there food or drink facilities?
No food is served on-site, but there are local options:
• Valley Retail & Leisure Park (1 mile away)
• Starbucks or TK Maxx café on Purley Way
 
Can we take pictures?
Yes, you may take photos in the showroom and stock rooms.
Photography is not allowed in the production areas.
 
What’s the nearest public transport?
• Tram: Waddon Marsh Tram stop (7-minute walk)
• Train: East Croydon is the nearest mainline station
 
What time does the tour start?
Public tours begin at 2 PM. Private tour times are arranged individually.
 
When should I arrive?
Please arrive 15 minutes early to ensure a prompt start.
 
Is there disability access?
There are staircases within the building. Unfortunately, the tour may not be suitable for those with limited mobility. Please contact us for details.
 
Can I refund, exchange, or rebook my tickets?
We do not offer refunds, but we can postpone your tour to a later date if needed.
 
What does the tour include?
• A welcome reception
• An engaging talk about our history and processes
• A guided walkthrough of our showroom, stockroom, and production areas
• An opportunity to try on a costume
 
Can children attend?
Yes, children are welcome.
However, we recommend the tour for ages 10 and up, due to the detailed content.
 
Do you offer private group tours?
Yes! Private group tours for up to 33 people are available with flexible timing.
Larger groups (up to 60) can be accommodated with a split format.
 
Do you offer external tours?
Yes, we can bring the Behind the Seams experience to your venue.
Email Behindtheseams@dsi-london.com for more details.
 
CLICK HERE to book your Behind the Seams Tour today!

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Customers Reviews

Our guests often tell us that the Behind the Seams Tour is one of the most enjoyable and inspiring experiences they’ve had—and we couldn’t be more proud.
From Strictly fans to crafting clubs and creative enthusiasts, we’ve welcomed hundreds of visitors who leave with smiles, stories, and a deeper appreciation for the art of costume-making.
Here’s what they’ve shared about their visit to DSI London:
 
What Our Guests Are Saying:
"Gerald was a brilliant guide—still enthusiastic and full of stories. I wouldn’t hesitate to recommend Behind the Seams and have already bought more tickets as gifts!”
– Jo Hawkins
“DSI is impressive on so many levels... the skilled workforce, the joy in producing exquisite garments, and the pride in every detail. Blissfully wonderful!”
– Monica & Wendy, Cambridge
“One of the best trips ever! Such an interesting insight into the world of costume design, and trying on the dresses was an absolute highlight.”
– Margaret, WI Old Coulsdon
“Absolutely fab-u-lous! We all learned so much and had great fun. The hospitality, the sparkle, and your enthusiasm brought Strictly alive for us!”
– Lynne & the Longwick Evening WI
“We’ve been talking about our experience ever since. It was entertaining, informative, and truly impressive. A day to remember!”
– Susan Walker

Dear Gerald 
Very many thanks to you and Carole for a super afternoon.
Very informative and interesting to learn what goes on behind the scenes.  You are a very engaging speaker. I know the afternoon was a real success and enjoyed by those attending. x
 Kind regards
Mrs Jill Profit
 
Chair
Hertfordshire Federation of Women’s Institutes
Board of Trustees
 
 
Ready to experience the magic yourself? Click here to book your tour now!

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Experience the Glamour and Craftsmanship – Watch the Behind the Seams Promo

Watch our Behind the Seams Tour come to life!
Click the image above to enjoy a captivating video featuring our stunning model wearing two of our exquisite Ballroom gowns. Experience the unique contrast between the elegance of performance wear and the vibrant energy of our South London studio.
 
Walk with us through the showroom and production areas as we reveal where creativity meets precision. From the sparkle of rhinestones to the hum of sewing machines, this video offers an exclusive glimpse into the magic behind the scenes—where costumes for film, theatre, cruise shows, and Strictly Come Dancing are made.
 
This is just a taste of what you’ll discover when you join our Behind the Seams Tour.
Click above to watch and step into a world of artistry, innovation, and glamour.

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Step Inside the Magic – Watch Our Behind the Seams Video

Curious about what awaits you on the Behind the Seams tour? Click on the image above to watch a glimpse of the magic in action!
 
• See one of our breathtaking Ballroom and Latin dresses, as featured on Strictly Come Dancing, discussed in intricate detail.
• Hear exclusive insights from our team about the artistry, precision, and passion behind every creation.
• Experience the buzz and excitement that make our tours so unforgettable.
 
This short video captures the essence of what makes DSI London’s Behind the Seams tour a must-visit for fashion lovers, sewing enthusiasts, and anyone fascinated by costume production.
 
Click the image above and take your first step into the world of Behind the Seams!

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Now Booking - Behind the Seams Tours Through to June 2025

Due to overwhelming demand, we’re thrilled to extend the availability of our popular Behind the Seams tours through June 2025! This exclusive opportunity offers a firsthand glimpse into the artistry, craftsmanship, and dedication that define our performance wear.
 
Tour Dates:
• When: First Tuesday of every month and most Saturdays at 2 PM
• Duration: Approximately 2 hours
 
Secure your place today and experience the magic of costume-making at its finest.
 
Spaces are limited—don’t miss out on this one-of-a-kind London fashion tour!

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Behind the Seams Tour at DSI London: Step Into the World of Performance Costumes

Step behind the scenes and discover the artistry, glamour, and craftsmanship that define DSI London’s world of costume creation.
The Behind the Seams Tour is more than just a visit—it’s an experience. From Strictly Come Dancing costumes to West End theatre, film productions, and cruise shows, explore how iconic performance wear is brought to life right here in South London.
Join us for a two-hour immersive journey, enjoy hands-on moments, and meet the passionate team behind every twinkle.
👉 Ready to explore? Dive into the options below:

Explore Behind the Seams:

  • 🎟️ Book Your Tour Now
    Secure your spot for an unforgettable experience.
  • 🎁 Gift Vouchers
    Give the gift of sparkle and inspiration.
  • 👥 Group Tours
    Perfect for WI groups, clubs, or team outings.
  • 🏠 External Tours
    Let us bring the magic to your venue.
  • 🎓 Educational Tours
    Tailored for students and future creatives.
  • 💬 FAQs
    Everything you need to know before your visit.
  • 🎥 Watch Our Tour Video
    See the magic for yourself in action.
  • 💖 Guest Testimonials
    Hear from those who’ve already experienced it.

✨ Whether you’re a Strictly fan, a lover of fashion, or simply curious about costume design, Behind the Seams promises entertainment, insight, and inspiration.

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